Founder-led operating group · Australia

Founded by Corey, Angela & Josh

We build the businesses we back.

We take a stake in proven businesses, then run the growth, systems and numbers alongside the founder. Paid from growth, in it to the exit.

Sales across our companies, built from $0 in 10 years
$100M
Users across the apps and systems we’ve built
1.5M
Customers across our brands
200k+
Venture raised
US$6.5M

Who we are

We’re three founders who have spent ten years building, funding and scaling businesses from $0. Vanguard is our parent company: through it we take equity in businesses and build them like they’re our own.

Companies we’ve founded and built

What we do

You bring the product. We bring the engine.

Founders keep doing what they do best: the product, the trade, the customers. We run the rest, and build it to last.

01Get found

Websites, stores, search and reviews, so the right buyers find you first.

  • Websites and stores
  • Search and Google profile
  • Reviews
02Win the customer

Paid ads, creators and fast follow-up. Every dollar judged on leads and net revenue.

  • Google and Meta ads
  • Creators
  • Lead follow-up
03Keep them coming back

Email, SMS, memberships and support that fight for every repeat order and renewal.

  • Email and SMS
  • Memberships
  • Support and win-back
04Know every number

Live dashboards, CRM, job costing and cash collection. Your finger on every dollar.

  • Dashboards
  • CRM and costing
  • Invoicing and cash

Portfolio

Companies we’ve built from $0.

Consumer brands, apps and services founded and grown by our team, plus the partners we’re building with now.

  • Australia’s largest

    Gel Ball Undercover (opens in a new tab)

    E-commerce · Australia

    Gel blasters, parts and tactical gear, shipped Australia-wide from the Gold Coast.

  • Australia’s largest

    Gender Reveal Ideas (opens in a new tab)

    E-commerce · Australia

    Smoke, confetti and sports reveals for gender reveal parties, since 2010.

  • People’s Picks 2025 winner

    Nest Living (opens in a new tab)

    Property · Vietnam

    Helping expats rent verified homes in Hanoi, Da Nang and Ho Chi Minh City.

  • Mirai Labs

    Technology · Global

    Web3 gaming and AI studio that built Pegaxy and the Partnr AI-agent platform.

  • US$2.5M raised

    Pegaxy

    Gaming · Global

    Play-to-earn horse racing game on the blockchain, built by Mirai Labs.

  • Exited

    P2E News (opens in a new tab)

    Media · Global

    News, guides and reviews covering play-to-earn and blockchain gaming.

  • Reel Foundry (opens in a new tab)

    Marketing · Global

    Daily short-form UGC videos for brands, made with human and AI creators.

  • Partner

    Energen

    Electrical · Australia

    Solar, battery and EV charger installs for homes and businesses.

  • Valar Peptides (opens in a new tab)

    Life sciences · USA

    Third-party-tested research peptides for laboratory use, shipped from the USA.

  • Your business, next.

    Built something customers already pay for? Let’s talk about what comes next.

    Partner with us

How we work

From first call to full speed.

No retainers and no lock-in. We agree simple terms, build the foundations, then scale what works, with open numbers every month.

Start a conversation
  1. Fit

    Get to know the business

    A conversation first, then revenue, margin and cash under a confidentiality agreement. If we can’t grow it, we’ll say so.

  2. Terms

    Agree simple terms

    A stake in the business, clear lanes for each of us and the founder’s say on the big decisions, in writing.

  3. Days 1–30

    Build the foundations

    Website, tracking, tidy books and a live dashboard, so every decision runs on real numbers.

  4. Days 31–90

    Launch and scale

    Test every channel, cut what doesn’t pay and double what does. A partner review every month.

Team

Three founders. One operating group.

We founded Vanguard as our parent company. Each of us runs the lane we know best, across every business we back.

  • Corey Wilton

    Systems, tech and finance

    Vanguard
    Founder
    Mirai Labs
    Founder
    Nest Living
    Co-founder
    Gel Ball Undercover
    Founder
  • Angela Wilton

    Retention marketing

    Vanguard
    Founder
    Gel Ball Undercover
    Board
    Nest Living
    Board
  • Josh Campisi

    Ads and growth

    Vanguard
    Founder
    Gel Ball Undercover
    CEO
    Gender Reveal Ideas
    Founder
    Valar Peptides
    Founder

Why Vanguard

Partners with skin in the game.

An agency gets paid whether you grow or not. We only do well when you do.

An agency compared with Vanguard

An agency

  • Not this: Retainer, win or lose
  • Not this: Reports clicks
  • Not this: Rents you its tools
  • Not this: Gone when the contract ends
  • Paid from growth
  • Reports sales, margin and cash
  • Builds systems you own
  • In it to the exit

Paid from growth

No retainers and no agency fees. Our return comes from the value we help build.

01

Open numbers

Monthly reporting on sales, margin and cash that both sides can see. Not clicks.

02

Systems you own

Website, ad accounts, CRM, dashboards and data stay with the business.

03

In it to the exit

We’re owners, not contractors. When the business is worth more, so is our stake.

FAQ

Frequently asked questions

Straight answers about how we partner. Anything else, just ask.

Still curious? Email us

Are you The Vanguard Group, the fund manager?

No. Vanguard Group is an independent, founder-led Australian company. We’re not affiliated with The Vanguard Group, Inc. or its funds, and we don’t offer financial products or advice.

What kind of businesses do you partner with?

Founder-led businesses with a product or service customers already pay for, where growth, systems or cash are what’s holding them back. Services, trades, consumer brands and tech.

Are you an agency?

No. We don’t charge retainers or agency fees. We take equity and are paid from growth, so we only do well when the business does.

Do founders give up control?

No. Founders keep the majority and the final say on the big decisions, like selling, borrowing or issuing new shares. We run the lanes we’re best at.

Who owns the website, ad accounts and data?

The business does. We build systems you own, not tools you rent, and your data stays with your company.

How do we get started?

Send us a few lines about the business. If there’s a fit we’ll set up a call, look at the numbers under a confidentiality agreement and come back with simple terms.

Contact

Let’s talk about your business.

Tell us what you’ve built and where it’s stuck. We read every message.

Based in
Australia
Email us

Send us a message

A few lines is plenty. We’ll take it from there.

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